Product Launch Manager

Need A Product Launch Manager?

Let’s face it.  Product Launches are not easy.  They take work; often a heck of a lot of it.  And on top of the workload, there’s usually so many moving parts to a launch that there is no way the product/business owner can manage an all-out Product Launch on his or her own.

That’s why having a Product Launch Manager and a Product Launch Team on your side to help you plan, navigate, and execute your launch is not just a ‘nice to have’, it’s a necessity if you want your Product Launch to be a massive success.

If you’re currently looking for a Product Launch Manager to manager your Product Launch, be sure to add LaunchCrafters to your short list of Product Launch experts to contact.

We’ve been living and breathing Product Launches for many years, and between the three of us, we’ve generated millions and millions of dollars in sales for our clients.  So before you do anything, consider LaunchCrafters to be your Product Launch Manager and Product Launch Team.  With LaunchCrafters on your side, you’ll actually be able to sleep at night throughout your Product Launch.

What Does A Product Launch Manager Do?

The Product Launch Manager’s rolls and responsibilities may differ from launch to launch, depending on the scope of the project and people involved.  Typically the Product Launch Manager will wear many hats ranging from:

- Drafting the launch plan

-Creating the stories, hooks, and angles

- Creating the actual product launch schedule

- Working with programmers to ensure proper payment gateways are set up and all the technical aspects are working properly

- Copywriting for the squeeze page, pre-launch emails, the full salesletter, launch emails, JV emails, Affiliate emails

- Creating a JV recruitment/enrollment page for the launch

- Working with a JV Manager to product additional marketing materials needed

- Working with designers to ensure proper look and feel of squeeze page(s) and salesletter

- Optional: Create several split-tests to test headlines, price points, etc. (if client hasn’t already tested these)

- Map out the full upsell funnel

- And MUCH, MUCH more.

As you can see, to pull off a large launch, it takes a lot of knowledge, resources, and above all, experience.  One person can handle small launches.  In fact, the three of us here at LaunchCrafters have all worn the “Product Launch Manager” hat on projects by ourselves over the years.  We’ve been in the pre-launch and launch trenches.

And that’s one of the biggest reasons why the three of us decided to join forces.  We’re able to get a lot more done much faster, we’re able to focus in our unique abilities, and we’re not working the typical sole Product Launch Manager schedule, which is a good 18-20+ hours a day for a week or two or more straight for some of the larger launches.  We’ve been through launches like that on our own in the past.  What fun is it for anyone, including our clients to run ourselves so ragged that we need to take 2 weeks off after a launch because we’re dead to the world?

That’s why you, as the business owner should leave the Product Launches to professional Product Launch Manager.  That’s why you should consider LaunchCrafters.

Who Else Is Needed In Addition To A Product Launch Manager?

This is going to depend on many factors and is typically different from launch to launch, company to company.  Some of our clients already have their own in-house programmers and designers, while others are a one man (or woman) show.  Some may already have a JV Manager on board, while others do not.

It’s best for us to better understand your business, what you’re trying to accomplish with your product or business launch, and see what resources you currently have.

You may need a JV Manager.

You may need programmers.

You may need a graphic designer.  Or none of these.

Every business is different.  Every product launch is different.  And that’s our job, as your Product Launch Manager, to map everything out for you so we can ensure we have all the pieces in place to pull off a successful launch for you.

Should You Hire A Product Launch Team Or
Different People From All Over The Place?

We’re glad you asked this question because it shows you’re serious about hiring a Product Launch Manager for your Product Launch.  We’ve spent some time noodling over this and thinking back to many of the launches we were a part of prior to starting LaunchCrafters.

The three of us have been a part of launches in the past where we were one piece of many as part of a launch team and ended up working with people we had never worked with before.  The Project Manager was working with copywriters who he had never worked with before.  Copywriters were working with designers who they had never worked with before.  The JV Manager was thrown in… and was clueless.

If for some reason you decide not to go with LaunchCrafters, please… please take this to heart like your entire launch depended on it (which it very well may): Be very careful if you are trying to farm out all of the launch pieces and create your own Product Launch Team.  The chances for misunderstandings, personality conflicts, changes of mind, technology crashes, and other Product Launch disasters are high.  Very high.

Hiring a team of Product Launch specialists who have all been Product Launch Managers and who have all worked together on many Product Launches together is really the safest way to go, wouldn’t you agree?  Contact LaunchCrafters today and consider us to be your Product Launch Manager.

Why Consider LaunchCrafters To Be Your
Product Launch Management Team?

Please take a moment to learn about the people behind LaunchCrafters.  You’ll find that we’re not new to the Product Launch world – and definitely not new to being a competent Product Launch Manager.

We’ve been doing product launches for many, many years.  Between the three of us, we have over 22 years of Product Launch and Product Launch Manager experience.

We’ve created several proprietary Product Launch methods that we’ve used successfully in launches that no one uses – or even knows about for that matter.  We have relationships with many of the top Internet Marketers in the world.  We’re constantly learning and refining our approach to a Product Launch.  We’ve generated millions and millions of dollars in sales from Product Launches over the years.

We’re experts on maximizing your sales funnel and upsell processes.  We’re out of the box thinkers and enjoy zigging while your competition is zagging to make your offer stand out above the rest.

We’ve been involved in many Product Launches and online businesses over the years.  This not only brings more experience to the table, but more often than not, we’re able to spot ways for you to pull in additional money from your business by making a few often overlooked tweaks to your salesletters and upsell funnels.

And on top of all that, we’re fun to work with, too!  Contact us today and let’s chat about your upcoming Product Launch.

Can You Hire A Product Launch Manager Or Product
Launch Team And Compensate Them Solely Based
On A Percentage Of Sales With Nothing Upfront?

You may find some Product Launch Managers who may be interested in working with where they agree to receive nothing upfront and just earn a percentage of the sales that are brought in from your launch.  If you find someone willing to do that and you feel that they’re the best man or woman for the job, by all means, go that route.

Because of our workload and because of the contacts, Product Launch expertise, know-how, and Internet Marketing experience we bring to the table, we do not take on clients who are trying to find a Product Launch Manager or Product Launch Team to work on a project without any upfront payment or deposit.

As far as our pricing, we’re able to present you with a proposal once we have a full understanding of your business, the type of Product Launch you’re looking for, the scope of work involved, etc.

Every Product Launch is different.  Some Product Launches require a lot of upfront work even before the actual “launch work” begins, while other projects are straight forward and ready to go, requiring minimal upfront pre-launch work.

But either way, we do require an upfront fee in order to lock your launch into our schedule and we’re also compensated on a percentage of sales.  As far as how much the initial fee is and what the actual percentage of sales will be fore you, contact us today and let’s talk about your launch.

As a side note, e also have a division within LaunchCrafters where we partner with people on businesses.  There are several ways we create win-win deals so everyone is working within their unique abilities; concentrating on what they’re good at and what they love to do.  If you’re someone who is an expert at creating products, have a unique business/product idea and you’re looking for a partner to help launch your idea, business, product, etc. we’d also like the opportunity to chat with you.

Thanks,

LaunchCrafters
Your Product Launch Manager